Helping whisky brands grow with intention.
I partner with premium whisky brands to build meaningful growth in the UK and international markets through strategic sales development, export support, and long-term brand advocacy.
From securing the right partners to building lasting trade relationships, I help brands grow sustainably with clarity, credibility, and purpose.
Market Positioning
+ Commercial Strategy
I define where your brand fits within the UK market and how to position it for sustainable growth. This includes identifying the right trade channels, pricing structure, customer profile, and commercial priorities to create a clear and focused route-to-market strategy aligned with your long-term goals.
Trade Outreach
+ Account Development
Acting as your UK sales partner, I identify and engage the right retail, wholesale, and on-trade accounts for your brand. From introductions and samples through to listings, follow-up, and relationship management, I ensure your brand is consistently represented with professionalism and purpose.
Advocacy Strategy
+ Brand Support
I help transform listings into long-term brand advocacy through education, tastings, events, and trade engagement. My approach focuses on building meaningful relationships with retailers, bartenders, distributors, and whisky communities to strengthen visibility, trust, and sustained pull-through.
UK Market Development
Performance
+ Market Reporting
I provide clear visibility into your UK market activity through regular reporting, sales analysis, account feedback, and commercial insight. This allows strategy to adapt in real time while identifying opportunities for growth, stronger account performance, and long-term market development.
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I define where your brand fits within the UK market and how to position it for sustainable growth. This includes identifying the right trade channels, pricing structure, customer profile, and commercial priorities to create a clear and focused route-to-market strategy aligned with your long-term goals.
-
Acting as your UK sales partner, I identify and engage the right retail, wholesale, and on-trade accounts for your brand. From introductions and samples through to listings, follow-up, and relationship management, I ensure your brand is consistently represented with professionalism and purpose.
-
I help transform listings into long-term brand advocacy through education, tastings, events, and trade engagement. My approach focuses on building meaningful relationships with retailers, bartenders, distributors, and whisky communities to strengthen visibility, trust, and sustained pull-through.
-
I provide clear visibility into your UK market activity through regular reporting, sales analysis, account feedback, and commercial insight. This allows strategy to adapt in real time while identifying opportunities for growth, stronger account performance, and long-term market development.
Export Market Development
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The Market Entry Audit provides a structured assessment of potential export markets for your brand. I analyse demand trends, competition, pricing, consumer preferences, and import regulations to identify the most viable opportunities and deliver clear recommendations for prioritising expansion.
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Following market selection, I identify and evaluate suitable distribution partners in each target market. Potential importers and wholesalers are assessed for capability, reputation, and portfolio fit to produce a curated list of qualified prospects aligned with your commercial objectives.
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This service facilitates structured introductions to vetted distributors and provides guidance throughout negotiations. I support alignment on commercial terms and help develop clear, mutually beneficial agreements that create a strong foundation for long-term partnerships.
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Once agreements are in place, Ongoing Distributor Management helps maintain momentum, performance, and relationships. This includes regular communication with distributors, review of sales activity, and identification of opportunities to strengthen brand presence and support sustained export growth.
Introduction
+ Deal Support
This service facilitates structured introductions to vetted distributors and provides guidance throughout negotiations. I support alignment on commercial terms and help develop clear, mutually beneficial agreements that create a strong foundation for long-term partnerships.
Market Entry
Scan + Audit
The Market Entry Audit provides a structured assessment of potential export markets for your brand. I analyse demand trends, competition, pricing, consumer preferences, and import regulations to identify the most viable opportunities and deliver clear recommendations for prioritising expansion.
Distributor Search
+ Vetting
Following market selection, I identify and evaluate suitable distribution partners in each target market. Potential importers and wholesalers are assessed for capability, reputation, and portfolio fit to produce a curated list of qualified prospects aligned with your commercial objectives.
Ongoing Distributor Management
Once agreements are in place, Ongoing Distributor Management helps maintain momentum, performance, and relationships. This includes regular communication with distributors, review of sales activity, and identification of opportunities to strengthen brand presence and support sustained export growth.
